Notes on Why You're Over-Thinking Your UI/UX with Rohan Puri
Notes on Why You’re Over-Thinking Your UI/UX with Rohan Puri | Harvard i-lab
from Youtube.com Why You’re Over-Thinking Your UI/UX with Rohan Puri
Narrow Your Scope
- very narrow band of target users, first-adopters, very specific (mom’s 40-50 in california who earn 100K+)
- speeds up development time - only focus on statisfying that user’s need
- guide testing
- identify marketing
- narrows number of variables for testing
examples:
Amazon -> started with just new books
Google -> search
Twitter -> sms platform to put a message on a screen
kill it with that one thing first
template:
______ is a ________ that allows ________ to _______
(product) is a (general, relatable tool) that allows (2 adjectives + target users) to (use-case)
general, relatable tool -> we are the “uber” for what ever
2 adjectives -> super specific not “very”
Define Personas
take target users and put a name and context to it. don’t go crazy with it, you don’t need a full page.
[me: anti-persona - someone that isn’t a target user]
h2. Check yourself -> Sory board
[checkout ios storyboard feature]
- use personas
- identify and cut long trees/branches (deep UI workflows)
- identify dead ends
Stop
stop thinking, no more mockups, personas, interviews, start building
Build
- html
- 99 designs (don’t spend lots of time on logos and name)
- keynotopia - package of buttons/menus built in keynote and power point to build a slide show ** balsamic
Distribute
- test flight (ios testing)
- heroku
- hockey app
Collect Data
be very quantitative
- heap - collects data on everything
- google analytics - you must be very specific
- flurry (
- mail chimp
- hubspot )
Simplify
anyone can make something bigger and more complex
expose users to feature, look at data, simplify, remove things that aren’t used/useful.
Prioritize activity Pathways
- what pathway do you need users to engage with the most?
- What pathway do users use the most?
create/browse/respond
Focus Above the fold - user’s don’t scroll